Guides, tips & resources

Google Lens and visual search let people search with a camera instead of words. Learn how visual search works and how to make your…

How to use structured data so search engines understand your images: ImageObject, image license metadata, Product, Article and Recipe images, with JSON-LD examples.

What E-E-A-T means, how Google uses it, and a practical checklist to demonstrate experience, expertise, authoritativeness and trust on every page of your site.

GEO is the practice of earning citations and mentions in AI-generated answers from Google AI Overviews, AI Mode, ChatGPT and Perplexity. What works, what…

Answer engine optimization (AEO) helps your content get chosen as the direct answer in featured snippets, voice assistants and AI search. Here is how…

How srcset, sizes and the picture element let each device download the right image. Worked examples, common mistakes and how WordPress handles it for…

Native lazy loading can cut page weight dramatically, but lazy loading the wrong image slows LCP. Learn what to lazy load, what not to,…

We compressed the same photos as JPEG, WebP and AVIF and measured file size and quality. Here is which format to use for websites,…

Images cause most slow LCP and many layout shifts. Learn how to find the problem image, fix it with preload, fetchpriority, sizing and compression,…

How to name image files for SEO: hyphens vs underscores, length, keywords, languages and bulk renaming, plus what to do with images already on…